The Digital Signage Expo team has shifted the deadline one last time for submissions to its annual Apex Awards – with a new and perhaps truly final submissions deadline of January 15th. So if you STILL haven’t got your act together, all hope is not lost.
The awards, which are presented by the Digital Signage Federation, recognize and honor excellence in the creation and installation of viewer content and interactive technology. DSE, like many awards programs, has a knack for setting deadlines, and then extending them to try to goose a higher entry total.
- Peer recognition at the APEX Awards ceremony at DSE in April;
- Crystal trophy;
- Industry press coverage;
- A year of recognition on DSE’s website;
- A showcase in the APEX Awards wall gallery located on the show floor;
- Case study feature on Digital Signage Connection;
- A puppy (kidding, if that wasn’t obvious).
The final deadline is now Jan. 15 at midnight Pacific time. The DSE site has a pile of information on what you need to submit, which includes one pic and one video, minimum.
Finalists will be announced on February 20th.
As I have nattered on in the past, for the Apex Awards and the global Digital Signage Awards that 16:9 sponsors and hands out in Amsterdam in a few weeks, awards matter! I know they take time to enter into, but really not that much. Entry fees also don’t cost much compared to things no one thinks twice about, like business dinners or a slightly boozy lunches.
Ask yourself a simple question: Can your marketers work with the terms award-winning of awards finalist?
Answer, of course they can! But only if someone makes the effort and enters!!!
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.