Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment

January 2, 2020 by Dave Haynes

A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters.

This is an analog billboard in the UK for the BBC series Dracula, which I THINK just started as well on Netflix in the US and Canada. It just uses props and directional lighting to create its effect.

Very clever.

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