The longtime burger chain White Castle has moved into new HQ digs in Columbus, Ohio that factored in a lot of tech to set the company tone and also tells its story.
The building has a pile of traditional AV and collaboration systems, but in the public areas like the lobby, Detroit-based solutions firm Bluewater Technologies Group provided a set of interesting and, in some cases, unique installs.
Playing off the castle theme, there is a projection-mapped throne in the lobby, with built-in photo activation.
The desk of the chain’s original founder is on display, and picking up the phone on that desk triggers audio recordings.
Finally, there’s a big multi-LCD touch-driven interactive history video wall.
There’s also nutty stuff like a two-storey slide staffers can use to get down to the lobby – the slide hinting at chutes used in the company’s bakeries.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.