Infographic: The “Truth Metrics” Of OOH Advertising

December 19, 2019 by Dave Haynes

Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics.

The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way back to the wild-assed guesses of things like gross traffic counts.

You can see a larger version of the graphic here …