It’s been impressive to see how many retailers are putting LED in as signature visuals in flagship stores, but just about every one of them has been a wall-filling landscape or portrait rectangle.
So it’s nice to see this project for athletic retailer Intersport store in Graz, Austria, which has an irregular, skewed shape that works and plays with the physical characteristics of the big store.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.