Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things.
I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way?”
A creative company down in the Chelsea district has been doing experiential media for years, and from the moment the elevator opens up into the offices of Bravo Media, you’re into experience. There are projections all over the walls, and there are off-the-wall gadgets like vintage slot machines retrofitted to shoot selfies.
I was in New York last week and had a great chat with David Title, the Chief Engagement Officer at Bravo, about what the company does, and how he defines engagement and experience.
This is the last podcast until the new year, as people should have better things to do around the holidays. There are some 180 back episodes to listen to, if you need something to pass time, or to fall asleep.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.