This is a digital facade that attracts and greets shoppers at a new Louis Vuitton store in a terminal at De Gaulle Airport in Paris.
The direct view LED cabinets frame a large entryway and sit below the store header and logo. The shop opened in November at Terminal 2AC.
I couldn’t embed a video, but you can see it here …
Very nice. I like the way the creative plays with brand icons, and doesn’t just show product or promotions.
No idea on tech used here. My worry would be that it is in a busy airport, and unless the integrators used the new breed of hardened LED modules, all those wheeled pieces of carry-on luggage would inevitably, mostly accidentally, beat the hell out of the fragile LED displays.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.