I’d way rather see the real thing, like here, but putting digital fireworks on giant canvases like projection and LED is still an interesting way to celebrate a national holiday.
The LA-based design studio StandardVision has produced and published a pair of videos from earlier this month that show July 4th efforts in Los Angeles and Chicago.
The LA one was a digital fireworks show on the Wilshire Grand skyscraper. “Visible for miles around the city, the spectacular five-minute LED show began at 9pm and played at the top of every hour through midnight.”
For the vast projection-mapped canvas of the Merchandise Mart building in Chicago, the company did an animated fireworks inspired extravaganza made of elegantly exploding red, white and blue ribbons.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.