Faux Fireworks On Digital Canvases Complement Real Kabooms On July 4th

I’d way rather see the real thing, like here, but putting digital fireworks on giant canvases like projection and LED is still an interesting way to celebrate a national holiday.

The LA-based design studio StandardVision has produced and published a pair of videos from earlier this month that show July 4th efforts in Los Angeles and Chicago.

The LA one was a digital fireworks show on the Wilshire Grand skyscraper. “Visible for miles around the city, the spectacular five-minute LED show began at 9pm and played at the top of every hour through midnight.”

For the vast projection-mapped canvas of the Merchandise Mart building in Chicago, the company did an animated fireworks inspired extravaganza made of elegantly exploding red, white and blue ribbons.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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Dave Haynes

1 thought on “Faux Fireworks On Digital Canvases Complement Real Kabooms On July 4th”

  1. Art on TheMart is a long running setup that starts every night in Chicago about 15 mins after sunset. Viewers can also goto the website for synced audio that goes with the visual show. It’s awesome!

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