Double-sided LCD displays are definitely not new, nor are super-skinny ones, but the UK display company Allsee Technologies has launched a version that takes a cue from a big competitor, Samsung.
The company’s new “Hanging Double-Sided Window Displays” have two different levels of brightness for the screens facing outside and into a business. The outside facing display has a brightness of 700 nits while the inward facing display has a brightness of 450 nits.
Available in 43” and 55” models, the screens are just 23 mm thick, which for you metric-challenged people is just less than one inch.
The key touted attributes are:
- Ultra-Resistant to Blackening: When dealing with direct sunlight most LCD panels will overheat and the blackening on the panel will occur, we use a special ultra-high brightness panel that can withstand surface temperatures up to 110?C with no blackening defect occurring making this the number one choice for Digital Signage in window displays.
- Plug and Play via USB stick
- Network Upgrade: via Wi-Fi, LAN or 4G
- Built-in Android Media Player: Allsee has its own CMS or third party software can be used
I like the notion of these things and the practical side of having two brightness levels for two different lighting scenarios. Samsung, as mentioned, markets a version of this, the big difference being brightness. The window-facing side of the Samsung units is 3000 nits, while the in-store side features 1000 nits.
That will likely mean the Samsung’s are waaay more expensive, but while 700 nits is indeed bright, it will struggle to be viewed in direct sunlight. The general rule of thumb for screens used in direct sunlight is 2,500 nits or more. The Samsung one, by comparison, is a tanning booth that will win a fight with direct 2 PM sun hitting a shop window.
In a shop window in an enclosed mall or along a street that doesn’t get full-on sun, 700 may do. Not convinced about full sunlight, however.
The side profile of the Allsee units is a little mind-wobbling for someone who’s been around long enough to remember back to back displays being two bulky screens hanging off one ceiling pole, and probably being 12 inches in width from the side, if not more.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.