This is the Footlocker store on 34th Street in New York, across from Macy’s.
An industry colleague sent me a photo showing the huge LED wall, intersected by an escalator, was out. Not good, but I figured, cut the guys a break – it could be a maintenance issue and maybe the screen was back on an hour after the photo was shot.
Guy went back the next day. Still out … or Footlocker is doing very somber, minimalist messaging. Gray paint would have been cheaper.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.