In the past year or so I have really started to notice a lot of big printed graphics make way for LED in trade show booths, and not just for display industry shows.
This is the GlaxoSmithKline booth at the annual meeting of the American Society of Clinical Oncology, held recently in Chicago.
I asked, and was told this is; “5,000 frames, 2x 4k, more than 3 minutes of continuous particle fx with complex morphing behavior & booth interaction.”
I know what some of that means …
Content is nicely done and presumably means something to the attendees, and I like how HD LCDs are integrated into the overall booth wall.
This is a great example of what’s possible when the budget is there (and GSK has budget). Using LED instead of print graphics certainly enables a marketer to show multiple visuals, which is efficient. But taken to the next step with this, with this sort of thing you have contextual visuals I’m sure can’t help but draw attention.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.