Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S.
A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Spots were booked using’s Adomni’s online buying platform and they ran Wednesday morning shortly before the product launched online.
The campaign for www.kylieskin.com ran with inventory from several media owners, including Lamar Advertising, Clear Channel Outdoor, Lightbox OOH Video Network and Superior Digital Billboards. Multiple pieces of creative artwork were switched out throughout the day.
I will be adding hashtags when I tweet about this post, as I assume this will be the one time I ever write about or derive traffic from a Kardashian-Jenner reference. And I am at peace with it being the one time.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.