Reports: NewAd Acquired By Canadian Telecoms And Media Giant Bell

May 3, 2019 by Dave Haynes

Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate.

NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom.

The deal will see NewAd’s portfolio – which started as analog but added digital – rolled into Bell-owned Astral’s OOH operations.

Bell said in an email that went, presumably, to media buyers that NewAd’s addition provides a lot of indoor ad faces across the country and particularly out west.

I’ve not been able to find a press release anywhere on this (let’s assume that’s being planned and will have more fanfare), so I kinda pieced this together. I also had private confirmation from a NewAd contact.

There’s also this sort of thing.

Campsite, the programmatic ads service that spun out of NewAd, is noy part of the deal. Campsite has a partnership in place with Bell dating back to last fall.