Amtrak has pushed out its digital OOH advertising RFP for its rail system, and the Port Authority of New York and New Jersey has issued a statement that it will also have an RFP on the street before the end of April.
The Amtrak RFP is to build out a multi-city screen network that puts advertising in front of 200 million or more travelers and commuters.
The Port Authority one would cover, likely, the three NYC Metropolitan Airports – LaGuardia, JFK and Newark – and the PATH subway/commuter system that runs between Northern New Jersey and Manhattan. Proposers will, I am told, have the opportunity to bid on all or one of the two parts: airports or PATH.
OOH giant JCDecaux currently has the ad concession for the Port Authority, so the competition is substantial.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.