Two Big Digital OOH RFPs On Street, Or Coming, From Amtrak, NY/NJ Port Authority
April 1, 2019 by Dave Haynes
Amtrak has pushed out its digital OOH advertising RFP for its rail system, and the Port Authority of New York and New Jersey has issued a statement that it will also have an RFP on the street before the end of April.
The Amtrak RFP is to build out a multi-city screen network that puts advertising in front of 200 million or more travelers and commuters.
The Port Authority one would cover, likely, the three NYC Metropolitan Airports – LaGuardia, JFK and Newark – and the PATH subway/commuter system that runs between Northern New Jersey and Manhattan. Proposers will, I am told, have the opportunity to bid on all or one of the two parts: airports or PATH.
OOH giant JCDecaux currently has the ad concession for the Port Authority, so the competition is substantial.