Two Big Digital OOH RFPs On Street, Or Coming, From Amtrak, NY/NJ Port Authority

Amtrak has pushed out its digital OOH advertising RFP for its rail system, and the Port Authority of New York and New Jersey has issued a statement that it will also have an RFP on the street before the end of April.

The Amtrak RFP is to build out a multi-city screen network that puts advertising in front of 200 million or more travelers and commuters.

The Port Authority one would cover, likely, the three NYC Metropolitan Airports – LaGuardia, JFK and Newark – and the PATH subway/commuter system that runs between Northern New Jersey and Manhattan. Proposers will, I am told, have the opportunity to bid on all or one of the two parts: airports or PATH.

OOH giant JCDecaux currently has the ad concession for the Port Authority, so the competition is substantial.

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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Dave Haynes

1 thought on “Two Big Digital OOH RFPs On Street, Or Coming, From Amtrak, NY/NJ Port Authority”

  1. I was just reaching into my deep pockets to go into this RFPs… but could not find the correct “change”.
    However, if anyone needs help on the DS part, we can sure help.

    Remember that expression… “If I could do it again”… well, we learned tons doing the London Underground and Danish Rail… happy to help, as software is ready for a few thousand more systems.

    🙂

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