The Dutch software company NDS has been offering a digital signage software solution for 25 years now, and like the handful of other companies that have been around this business that long, they’ve survived and grown based on the ability to do certain things very well.
In the case of NDS, the company’s roots and core business are at airports. That started with getting arrivals and departures data up on passenger terminal screens, and over the years, grown more sophisticated.
Airports are cities, in many respects, and they are the precursors for the smart cities digital signage networks that are starting to bubble up globally. You tie into a lot of systems, and what’s visualized on the screens reflects what is going on, more broadly, in the facility or area.
I spoke with Bjorn Pieper, the Chief Commercial Officer for NDS, about how his company works not only with airports, but a lot of big corporations, to make digital signage networks that are truly smart.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.