There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions.
Among the tidbits and things I kinda sorta mostly knew:
- Montreal-based Broadsign now has 130 people and has job posts up for 30 more, but is struggling to find people in a city with a solid, media-oriented tech sector.
- Smith says Broadsign controls 44% of the global market share in outdoor digital signage and sends ads and content to 160,000 screens worldwide.
- The company has active clients in 55 countries – though 80% of sales are split almost equally between North America and Europe.
- Sales were up 30% in 2018, and tracking to 40% this year.
- All profits go back into R&D, Smith says.
- Smith’s original investment grew out of family money made, originally, owning the Winn-Dixie grocery chain in the southern U.S.
It’s impressive, considering how Broadsign went Chapter 11 not that many years ago.
Here’s a 16:9 podcast interview with Smith from a couple of years ago …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.