This is a blended mirror wall – video wall in the heart of the recently renovated Odeon cinema, just off London’s busy Leicester Square.
As well as integration and display of live film times, trailers and marketing material, the company says on its website, Beaver Group also created a “mirror wall” feature – displaying screens behind glass telling the story and evolution of the iconic location over the years. These screens include motion graphics of classic premieres while the building’s vintage features, including the historic Compton organ, have been restored.
I tried to pop by – encouraged by Beaver’s Peter Critchley – when I was in London a couple of weeks back, but there was a movie premiere getting teed up for that evening. Barricades and no way to just wander in.
Looks great in pix, at least ;-]
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.