If you’ve been to the Salesforce headquarters in San Francisco, or certain resort casinos, you will have seen and been blown away by giant virtual waterfalls that appear on LED walls and wash down, over and around things like entryways.
It’s kind of amazing, and way beyond much of what you see on big digital canvases – like big 4K stock videos or graphics.
This stuff is part creative – part science, and the company that does this kind of work better than anyone is a little studio that works half and half out of LA and Vancouver. Fusion CI Studios got its start doing special effects for things like disaster movies and action flicks. They virtually part Red Seas, burst dams and blow things up.
One of Fusion’s co-founders, Mark Stasiuk, took the weird career path of being a volcanologist with a PhD in geophysical fluid mechanics, who taught himself visual effects so he could more effectively explain the science. He got good enough at it that Hollywood special effects people started calling.
That science background is the big differentiator between what Fusion can do, versus creative shops that are all about the design.
I grabbed Stasiuk and co-founder Lauren Millar for a call, and we walked through how this all started, their process, and why this level of visuals is so impactful.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.