This week we look at how the financial services industry is using digital signage in branches, and more to the point, what works and why.
Angela Vanderburg is the Digital Practice Lead for Consumer Banking and Retail Financial Services for Q Division, the retail-focused digital strategy consultancy that was launched by STRATACACHE. She’s a shameless digital signage nerd who endlessly studies how the technology is used and the content choices that were made on networks, all the way down to locations.
We’re talking because Vanderburg guided a pair of very significant research exercises in Europe and North America that got insights and data from consumers, and from decision-makers at banks.
In this episode, you’ll hear about what the research revealed, why stuff like weather reports actually work well for banks, and how things that I maybe think are gimmicks are, in fact, worthwhile.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.