Rome’s Airport Has Shape-Shifting LED Ad Chandelier

Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display.

That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant.

This is in the main airport in Rome – a ClearChannel ad chandelier that went live this summer. It is the product of a German company – Simtec – that knows a thing or two about hydraulics, via work building flight and driving simulators. Those are Prismview (Samsung) 4mm LED panels.

The ever-moving LED panels have a bit of a need-to-watch quality about them. I like.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
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Dave Haynes

1 thought on “Rome’s Airport Has Shape-Shifting LED Ad Chandelier”

  1. Very Nice job. We have also designed displays like that with much, much lighter and thinner screens without the large infrastructure but the same rotation.

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