Anything with moving parts has risks, but using programmed hydraulic arms and LED screens inside and airport is way, way, way less trouble-prone and risky than something with thousands of sync’d, ever-moving bits on an outside display.
That’s why comparing this install to the doomed Coca-Cola display in Times Square isn’t all that relevant.
This is in the main airport in Rome – a ClearChannel ad chandelier that went live this summer. It is the product of a German company – Simtec – that knows a thing or two about hydraulics, via work building flight and driving simulators. Those are Prismview (Samsung) 4mm LED panels.
The ever-moving LED panels have a bit of a need-to-watch quality about them. I like.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.