Fail: Digital Menu Gets Print Fix
October 25, 2018 by Dave Haynes
You kinda have to be a signage nerd to immediately see the badness of this, but when you do …
A reader from Ohio sent this in from his local juice shop: “Not only are they just layouts thrown on USBs, that don’t fill the whole screen, one of the screens has been non-functioning for over a month (according to an employee), so they just threw a good old fashion poster on top of the screen.”
Well, hand-claps for whoever decided some information – albeit analog – beats a black screen. But really???
The sad part is the digital menu design isn’t half-bad. Lotsa text, but not too bad.
Non-networked, unmonitored and unmanageable devices combined with untested, out-of-spec content, all in the name of squeezing a buck results in unmet objectives, no ROI, and unhappy customers and employees. Who could possibly have foreseen that outcome? Makes one wonder if they buy food ingredients with the same attention to detail and quality.
Send us their name…we’ll help!
No wonder it failed. Avocado toast on the menu, the downfall of this generation.
They covered the fail very badly. Maybe they are seeing the consequences already!