Now That McCafe Is Using Print Labels And Packing Tape For Digital Menu Messaging???

We noted in August, as spotted by a reader, a McCafe in central NYC that was using electrical tape – instead of CMS software – to delete (OK, hide) menu items on a digital board.

That same reader was in the place this morning and noticed:

“It has now got paper labels stuck on all three main menu boards, with clear packing tape, telling folks about the 2,000 calorie diet, which seems to duplicate the message displayed on the screen. I can only think this is for when the screens could be dark and the message needs to be seen.”

If the software platform is what I think it is, this is a training issue, not a tech issue – as in “I don’t know what to do”, “I forget how to…”, “I don’t have time to”, “I don’t want to”, or “Tape and labels are easier.”

Kinda mind-wobbling …

¯\_(?)_/¯

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes

@sixteennine

12+ year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜
C-store Projects Marketing Messages On Sliding Door Glass https://t.co/dJN1MEwQhY https://t.co/8Xqf0GbEBk - 1 day ago
Dave Haynes

1 thought on “Now That McCafe Is Using Print Labels And Packing Tape For Digital Menu Messaging???

Leave a Comment