Casino sportsbook areas are target-rich environments for companies selling fine pitch LED display solutions, because of a wicked combination of a need for very screens, already bright environments to put them, and invariably large egos of casino owners – who tend to want to one-up the owners of competing properties with bigger, better bling.
Consider the Peppermill Casino in Reno, NV, which now has a 110-foot wide, 12-foot tall 2.5mm LED wall in its sports book area – with the big wow factor feature a 23-degree curved corner. 13,000 pixels wide means it can do three 4K visuals, or run as many as 30 different video sources – like games and horse races – at once.
The Samsung direct view LED display went in this spring at the casino – which already had the most prominent and celebrated sportsbook facility in the city. However …
“We wanted it to be as nice or nicer than anything like it in the world, including Las Vegas,” says Joe Ness, Peppermill’s executive director of Entertainment, Electronics and Media, in a case study on the project.
One rather amazing aspect of the job – the whole thing went in and up in about five days, without the sportsbook shutting down. That’s a job that more normally takes weeks, and usually involves shutting a room down.
I’m on a webinar Oct. 17th talking about direct view LED, with people involved in this job laying out what was done, why and how.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.