Casino sportsbook areas are target-rich environments for companies selling fine pitch LED display solutions, because of a wicked combination of a need for very screens, already bright environments to put them, and invariably large egos of casino owners – who tend to want to one-up the owners of competing properties with bigger, better bling.
Consider the Peppermill Casino in Reno, NV, which now has a 110-foot wide, 12-foot tall 2.5mm LED wall in its sports book area – with the big wow factor feature a 23-degree curved corner. 13,000 pixels wide means it can do three 4K visuals, or run as many as 30 different video sources – like games and horse races – at once.
The Samsung direct view LED display went in this spring at the casino – which already had the most prominent and celebrated sportsbook facility in the city. However …
“We wanted it to be as nice or nicer than anything like it in the world, including Las Vegas,” says Joe Ness, Peppermill’s executive director of Entertainment, Electronics and Media, in a case study on the project.
One rather amazing aspect of the job – the whole thing went in and up in about five days, without the sportsbook shutting down. That’s a job that more normally takes weeks, and usually involves shutting a room down.
I’m on a webinar Oct. 17th talking about direct view LED, with people involved in this job laying out what was done, why and how.