The famous Red Rocks Amphitheatre south of Denver resolved a big issue around the concert venue with keeping food and drinks concession signage timely and accurate – resorting to printing and manually replacing static signage at each individual stand.
This is the result. Looks good. Makes sense.
But I am deeply disturbed that someone would pay $9 for a Coors Light. World gone mad.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.