Red Rocks Update Concessions With Outdoor-Ready Digital Menu Boards

The famous Red Rocks Amphitheatre south of Denver resolved a big issue around the concert venue with keeping food and drinks concession signage timely and accurate – resorting to printing and manually replacing static signage at each individual stand.

That changed this year as the venue worked with Ping HD, Peerless AV and Samsung to install 33 displays, 19 of them outside in the wildly-shifting weather elements of the front range Rockies.

This is the result. Looks good. Makes sense.

But I am deeply disturbed that someone would pay $9 for a Coors Light. World gone mad.

You can view a buncha pix from the install here …


Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


13-year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜🍺
Little brat grand-dog going into auto swim mode. - 1 day ago
Dave Haynes

3 thoughts on “Red Rocks Update Concessions With Outdoor-Ready Digital Menu Boards”

  1. Ha! Those outrageous beer prices are exactly what caught my eye as well. Then I saw the price of a bottle of water and bag of popcorn! Worth it to see Nickelback, I guess …

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