Anyone with technical chops who uses a subway system to get around would understand that those are seriously challenging environments to put in sensitive display technology – and the UK display technology company Esprit Digital effectively got its start in digital signage doing just that.
If you have been in the signage market for a few years, or if you have used the subway systems in big cities like London, you’ll know about the synchronized digital posters in many of the escalator sections. The most well-known are those in the London Underground, which were put in by Esprit many years ago and are still working.
The company, based north of London, has built out its business from everything it learned about heat and airborne grime and ruggedization, and has since developed products for shopping mall concourses, sidewalk ad posters and all kinds of other challenging scenarios.
I spoke with CEO Peter Livesey about the roots of the company, which go back to really low-rez LED signs for retail, and how the company has gone full-circle and added fine pitch indoor and outdoor LED screens to its product line.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.