The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center.
Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. This would be a pop-up store, as foot traffic at the facility is huge during the tournament, but the place is pretty quiet through much of the year.
I like the approach of using the wall as a backdrop for mannequins.
No word on what display tech used here.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.