Huge LED Wall Fills Window At Polo Ralph Lauren US Open Tennis Store

August 27, 2018 by Dave Haynes

The US Open starts today in greater New York City, and what’s also opened is a tennis-focused Polo Ralph Lauren store on the grounds of the USTA Billie Jean King National Tennis Center.

Integrator Media Services Worldwide has installed a two-storey high direct view LED in the main window of the store. This would be a pop-up store, as foot traffic at the facility is huge during the tournament, but the place is pretty quiet through much of the year.

I like the approach of using the wall as a backdrop for mannequins.

No word on what display tech used here.

Leave a comment