The lobby of the newly opened Walter Athletics Center at Northwestern University in Chicago has a giant vertical LED wall, as well as what looks like large tiled (and possibly interactive) flat-panel display walls to the sides. The facility, which opened August 1st, sits on the shores of Lake Michigan at the school’s Evanston campus.
I like the clever use of video – like a swimmer in a pool lane – that was shot and rendered with the format in mind.
Middle section of video shows the lobby:
Welcome to Walter Athletics Center.
— Northwestern Football (@NUFBFamily) August 2, 2018
The facility is part of a $270 million (yup, not a typo) athletics facilities upgrade project at the Division 1 school.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.