This is what looks to be a very impressive integration of big digital into a shopping mall environment, at a new development in Madrid, Spain.
Plaza Rio 2 is a 40,000 sq. meter retail and leisure development along a riverfront. The gateway is a blonde granite and glass curtain façade, with terracing, and a very large, transparent LED screen.
The double-height mall has a glazed skylight and an LED cloud that supplements the natural light.
The support columns are wrapped in LED, as is the bulkhead on the the second-level of the atrium.
Here’s a second video:
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.