LED Canopies, Facades, Columns And Bulkheads Sync’d To Light Up New Madrid Mall

This is what looks to be a very impressive integration of big digital into a shopping mall environment, at a new development in Madrid, Spain.

Plaza Rio 2 is a 40,000 sq. meter retail and leisure development along a riverfront. The gateway is a blonde granite and glass curtain façade, with terracing, and a very large, transparent LED screen.

The double-height mall has a glazed skylight and an LED cloud that supplements the natural light.

The support columns are wrapped in LED, as is the bulkhead on the the second-level of the atrium.

The project architects are Chapman Taylor and the digital stuff – at least the content – is done by a company called NECSUM.

Here’s a second video:

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 12 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Halifax, Nova Scotia.
Dave Haynes


12+ year-old blog & podcast about digital signage & related tech, written by consultant, analyst & BS filter Dave Haynes. DNA test - 90% Celt/10% Viking. 😏😜
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Dave Haynes