This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru.
It almost looks fine pitch LED, but is actually just 16mm – the sort of pitch you see on highway digital boards. The screen is 528 Samsung XA160F outdoor LED cabinets.
The mega-screen, facing a public square area, does DOOH advertising, promotions and branding, and can run live video – such as Peru’s games in the just-ended World Cup.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.