Largest LED Board In South America Lights Up In Lima
July 20, 2018 by Dave Haynes
HT @Huggett
This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru.
It almost looks fine pitch LED, but is actually just 16mm – the sort of pitch you see on highway digital boards. The screen is 528 Samsung XA160F outdoor LED cabinets.
The mega-screen, facing a public square area, does DOOH advertising, promotions and branding, and can run live video – such as Peru’s games in the just-ended World Cup.
The screen is really huge and would be challenging to install and configure. Thanks for sharing this