Largest LED Board In South America Lights Up In Lima

HT @Huggett

This is what’s being touted as the largest DOOH digital sign in South America – a 487 sq. metre beast on the front facade of the Plaza Norte shopping mall in Lima, Peru.

It almost looks fine pitch LED, but is actually just 16mm – the sort of pitch you see on highway digital boards. The screen is 528 Samsung XA160F outdoor LED cabinets. 

The mega-screen, facing a public square area, does DOOH advertising, promotions and branding, and can run live video – such as Peru’s games in the just-ended World Cup.

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