This is a 15-meter fiberglass sculpture used as the projection mapping canvas for a permanent attraction at the Robinsons Place Naga shopping mall, in a Philippines city about 400 kms southeast of Manila.
The premium mall’s digital art experience is called “Tree of Life” and was put together by Filipino-American artist and landscape architect Jefre Manuel.
The animation runs for three to nine minutes (read descriptions with both times) and features a mix of lights, music, and animated images of nature elements and creatures.
More pix and details here … Plus this video:
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.