This is a major branch of Arab National Bank in Riyadh, Saudi Arabia, with the digital components just completed and switched on by Dubai-based digital signage solutions firm 2point0 Concepts.
The branch on Tahlia Street, which is Riyadh’s main shopping strip, has a big mix of direct view LED and interactive LCD screens. The main feature is dual 1.8mm pitch LED displays set at a 90 degree angle, and playing ambient visualization content. There are also ambient LED strips near the interactive tellers, which change colors to signal the tellers are free or occupied, a queue management system and a holographic wayfinding system.
ANB, says 2point0’s Ammar Lashkari, designed this branch keeping in line with the Saudi vision 2030 future initiatives, as envisioned by its 30-year-old crown prince Mohammed bin Salman.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.