Not a huge fan of shelf-level LED strips because the resolution isn’t there for close viewing, and the little LED light chips will get the crap beat out of them, but I do like the big aisle-topper ribbon display implementation at a big-box store somewhere, by the LA-area company AWM Smart Shelf.
To be fair, the company does say the shelf-edge strips are ruggedized. Which is pretty much essential.
The aisle-long display is for Hershey products. The content looks very much like the sort of thing you’d see on the LED ribbons of a sports arena or the sideline ones you see in football (soccer).
The company is not just a display provider. It’s solution set includes proximity sensing for triggered content, video pattern detection and AI-based on-the-shelf inventory level monitoring and planogram compliance.
This install is in the Dallas area, I am told by AWM.