This is an area called Understory – an LED-filled exhibit and visitor center tied in with The Spheres – three giant intersecting, plant-filled domes that are part of Amazon’s Seattle headquarters building.
The domes house more than 40,000 plants from the cloud forest regions of over 30 countries – making for a workplace that feels, at least there, more more like a rainforest than an office.
To explain this new building, Amazon hired a team of local Seattle companies to design a visitor center for the public.
Understory, says LED vendor Leyard (which is down the road in Portland, OR), provides a fully immersive, 360-degree experience where visitors can get up close and personal with the science, engineering, and plants behind The Spheres. At a central media installation, visitors can take in sweeping interior views of The Spheres above, as well as stunning macro footage of its world-class plant collection.
I couldn’t find technical information at first but a Leyard guy has pointed me in the right direction. You can geek out here, but the short story is that these are 1.5mm fine pitch Leyard modules.
With that said, it’s all about the content, which is stunning.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.