This is a really interesting use of augmented reality in a retail setting – wine bottles that talk to you and relate a story about the brand.
In this case, it is for the Aussie wine brand 19 Crimes (hmmm, pretty sure I have a bottle of that aging downstairs). Point app-enabled smartphone screen at the face on the label, and it starts talking.
I don’t think a whole pile of wine products have faces on them, but certainly there’s a healthy number of consumer products out there with animated people or animal characters.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.