BrightSign To Debut New HDR-Ready Players At ISE

January 29, 2018 by Dave Haynes

New version releases of signage gear don’t tend to get me too excited, but given the volume and breadth of BrightSign’s player business – and the number of software companies now integrating to their little purple boxes – it’s worth noting that a set of new units will have their debut next week at ISE.

Four models in the new Series 4 range are coming out, and they support Dolby Vision and HDR10+. If that makes you cross-eyed, they are similar technologies that can drive high-end displays with deep blacks and very high contrast. In simple terms, really great visuals.

By Q2 2

018, the XD234 and XD1034 will replace the current XD Series 3 models and XT244 and XT1144 will replace the current XT Series 3 line. The new players have the same sleek industrial design as the Series 3 players.

“We are constantly looking to improve our award-winning players and build-in support for the newest video formats,” says Jeff Hastings, CEO.

BrightSign, says a press release, will also showcase three of its BrightSign Built-In DSM (digital signage module) integrated solutions – the iDisplay by Outform, as well as a range of displays from AVNU and Industrial Image. Also in the BrightSign stand will be demonstrations of conference room scheduling, 4K HDR10+ and 4K Dolby Vision decoding, BrightAuthor, BrightSign App interactivity and more!

BrightSign is at stand G240, Hall 8 at ISE, if you are going.

I had a chat with Hastings for a podcast in August 2016. At THAT time, he said the company was shipping, on average, about 1,000 players a day.