Back at World HQ after a week in the heartlands of narrow pitch LED.
As noted, the report will be out in January ahead of ISE. I’ll get back on regular news, though I don’t the impression all that much happened last week.
I don’t know if it was a function of my not looking for it, or it LED taking over even on smaller format stuff, but I did not see a lot of LCD-based digital signage in Taiwan, Guangdong or Hong Kong.
One example of the shift, perhaps … this four-sided display for a Tiffany pop-up kiosk at Hong Kong’s airport would have almost certainly been done with large LCDs in the past, but this was (maybe) 4mm narrow pitch LED in the middle of a concourse teeming with people, luggage and roller carts. The thing will get the crap beat out of it and will no doubt lose lots of LEDs. I checked one edge and, yup, they were getting battered.
But I guess it was/is a cheaper way to go for JC Decaux.
A 4K or even 2K LCD, have to say, would look way better on a brand like Tiffany.
Now … to the pile that built up while away …
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.