This the new showroom of the London creative studio Projection Artworks, which includes several LG OLED displays.
There’s nothing all that exciting about companies have showrooms, but I note this because of the smart decision to place the OLEDs on a piano black wall. OLED has its issues – like image retention, operating life and price – but but the visuals are undeniably stunning. The tech does true black (because there’s no backlight), so OLEDs on a black wall do black, not dark gray like a conventional LCD.
Projection Artworks now has an immersive room, a projection room and London’s first OLED showroom, called the Imagination Room. The OLED content is triggered by what looks like a VR controller (not sure why?). I like the Hindu Holi festival paint powder stuff in the creative.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.