London Creative Shop Opens Deep Black, OLED-Filled Showroom

October 19, 2017 by Dave Haynes

This the new showroom of the London creative studio Projection Artworks, which includes several LG OLED displays.

There’s nothing all that exciting about companies have showrooms, but I note this because of the smart decision to place the OLEDs on a piano black wall. OLED has its issues – like image retention, operating life and price – but but the visuals are undeniably stunning. The tech does true black (because there’s no backlight), so OLEDs on a black wall do black, not dark gray like a conventional LCD.

Projection Artworks now has an immersive room, a projection room and London’s first OLED showroom, called the Imagination Room. The OLED content is triggered by what looks like a VR controller (not sure why?). I like the Hindu Holi festival paint powder stuff in the creative.



Leave a comment