Personalized RFID check-in, transparent OLED, a 30-foot projection screen and virtual reality. That’s just some of what the Minnesota Vikings put in place as the NFL team moved into its new U.S. Bank Stadium in 2016.
The Vikings worked with Dimensional Innovations to create this space for fans, which allows users to catch a pass while wearing a virtual reality Vikings helmet or run the three-cone drill against a current Vikings player’s pace, plus a number of other innovative interactive elements.
I spoke with Curtis Walker, Technology Director of Dimensional Innovations, about everything that’s in the experience … and the thinking behind it.
Michael Tutton is the host of the 16:9 Projects Podcast. He is Managing Director of Crown Content. He spent the past decade creating and managing Ontario Lottery & Gaming Corporation’s digital signage operations