Finland’s Valota, which makes and markets the Valotalive platform for workplace communications on screens, has made an interesting addition to its advisory board – the longtime global brand ambassador for the Angry Birds game franchise.
Peter Vesterbacka will, according to Valota, “use his global reputation and contacts to serve as Valotalive´s Brand Ambassador, accelerating the Espoo, Finland company from the startup phase to a growth phase for its next-generation platform. Valotalive makes it easy to put important workplace communications – from KPIs to social media messaging – on any screen around offices and facilities.”
Vesterbacka was among the best-known executives at Rovio – called the “Mighty Eagle” around Rovio (also based in Espoo, Finland) as the Angry Birds franchIse became a global phenomenon. He has also been the founder of Slush and MobileMonday and the co-founder at Lightneer and Fun Academy.
“We are growing fast and aiming high, but it´s very important to enjoy every step of this exciting journey,” says Tomi Paajanen, Valota´s Chief Growth Officer. “I have known Peter for couple of years and I am confident that he will be an amazing asset to us.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.