So when I saw video of the University of Texas Longhorns’ football locker room, with LCD screens over every locker, it occurred to me that this was going to be something that would get emulated by other schools.
Turns out that U of T borrowed on something another big football program, Texas A&M’s Aggies, did three years ago. The Longhorns and Aggies were huge football rivals for decades, until the Aggies shifted conferences a few years ago.
And maybe the Aggies weren’t the first to do this … Let me know if you have seen other programs making this kind of investment for recruitment and player perks. I never really thought of college sports as fertile ground for digital signage solutions, but it clearly is …
Here's a look at an individual locker. Room for shoes in the bottom drawer, helmet sits on top: pic.twitter.com/YxpS3zp4tY
— ESPN Texas A&M (@ESPNTAMU) July 31, 2014
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.