I don’t think I’ve seen an LED marquee quite like this – a very tall roadside slab that has the curves of three-dimensional Roman columns on each side, wrapped in LED.
It’s an 85-foot tall 10mm sign along the Las Vegas Strip, in front of Caesar’s Palace. It went up in June, I believe, for Simon Properties, which runs the impossible retail maze known as Forum Shops.
The sign was put in by Yesco, which has a big local office. It uses an LED board from Chinese manufacturer Yaham, runs on UK-based Acquire Digital‘s CMS, and is showing content developed by Montreal’s Moment Factory, which seems to be winning an awful lot of signage creative work these days.
I like how the columns frame the content, but not always and in different ways. Nicely done.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.