Sixteen:Nine Podcasts: Susie Opare-Abetia, Wovenmedia
May 31, 2017 by Dave Haynes
I had a great chat recently with Susie Opare-Abetia, the CEO and Founder of Wovenmedia. Her company does all the heavy-lifting work to connect digital signage and place-based networks with video from major content producers like TV networks, movie studios and pro sports.
If you are in a big U.S. retailer or in a health care environment that has screens, there’s a decent chance at least some of the material you’re seeing was aggregated, rights-cleared, QA’d and distributed by her now seven-year-old San Francisco company.
We get into a lot of things in this episode, from how the service got started and how it works for network operators, to what kind of material works with audiences and what doesn’t.