16:9 Projects Podcast: How Buffalo Wild Wings Engages Guests With User-Generated Content

May 19, 2017 by guest author, Danica Trapara

This episode we talk to Vlad Edelman, CEO of HEROFI, who won a Gold medal Apex Award in the Food & Beverages category at DSE 2017 for their work with Buffalo Wild Wings.

Although Buffalo Wild Wings is the largest sports bar chain in the world, operating over 1,200 restaurants, they were facing some challenges relating to identity, uniqueness and differentiating themselves in their communities.

They worked with HEROFI to create BDUBS-TV, a private network that features user generated content broadcast to assigned stores based on location via the Hometown Highlights program.

BDUBS-TV also has a broad range of locally targeted content, events and micro-streaming that expand the depth of relevant programming. They combine all this content with some extra data visualizations, original programming, and carefully curated licensed media.

I spoke with Vlad on the floor of DSE about engaging customers via digital signage and why good content may be all about ‘rules’.

  1. very interesting podcast learning how the personalize the video feed at Buffalo Wild Wings and the HeroCLoud. The background voices though were pretty distracting and made it harder to listen to the interview.

  2. Lyle Bunn says:

    This Buffalo Wild Wings APEX Award winner profiles 2 things that the HEROFI an the food chain have done to assure customer impact and business value. One, they focused on the content strategy. Once the technology infrastructure is in place, it is the content that delivers the value. Second, they chose a Content Management system (CMS) that could accommodate the micro-marketing with high operational efficiency. As the system is used, operating efficiencies in content changes, dynamic content, departing and audience targeting are the critical success factor. One of the back stories is that Reflect Systems was chosen as the CMS even before their DSE17 announcement of their AdLogic ad campaign management platform.. The lesson.. Choose the CMS that will future proof the network.

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