Michael Tutton, the host of Sixteen Nine Projects, was at Digital Signage Expo in March and had the opportunity to speak with a number of Apex Award nominees. In this episode, he features Dan Hagen, CEO of 10net, based in Vancouver and Seattle. 10net won a Bronze Medal for their work for with cosmetic company Lush, during the Vancouver Ted Talks in 2016.
“The Dream Lounge” was a temporary installation to expose Ted Talk attendees to the Lush brand and provide a sanctuary away from the hectic pace of the show.
The highlight of the project was a hanging canopy of living greenery and moss, within which was a suspended six-oot square transparent LED screen playing ambient “Bath Art’ content, which was also mirrored on a vertical LED video wall.
The project required a custom-built structure that allowed rapid deployment by two people, as well as a few other nice little touches.
Dan and Michael sat down to chat during DSE.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.