The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes.
Dawson is the Chief Creative Technology Officer at the London-based company, which has been around for more than a decade and works with some of the world’s biggest brands – including Pepsi, Google, McDonald’s and Virgin – on technology-driven media campaigns. You may remember things like the Green Giant showing up via augmented reality at Grand Central Station or flying saucers and aliens seen invading London through the lens of bus stop digital screens.
We get into a lot of things in our chat – the creative process, the technology, strategy, what works and what is just buzz. We talk about programmatic content and media targeting, and we get into how data is a really powerful tool for marketing and messaging.
If you touch on creative, listen and learn from a master.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.