The upstart fashion retailer Rent The Runway – which rents designer clothes to women somewhat the way men have rented formal wear for many years – has opened a digitally-savvy flagship store in lower Manhattan.
The store on W. 15th Street uses a variety of Samsung displays, including 32-inch touchscreen tandems that cycle through visuals but also allow for 1:1 item searches of some 200,000 potential SKUs, to interactive mirror displays and a big 3 by 3 feature video wall.
The shop also uses iPads to manage a variety of transactions, including pick-ups, drop-offs, exchanges and check-outs. Shoppers can also reserve a fitting room and get a text when one comes open, or (eventually) use a mobile app to pre-select dresses they want to try on once they get to the shop.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.