Sixteen:Nine Podcasts: Daniel Siden, Lightvert

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This week’s podcast is a little tough, because I’m going to ask listeners to get their brains around something they really need to see. And something that’s just emerging from R&D, so you can’t see it.

lightvert-queenBut, it’s more than worth listening to Daniel Siden talk about Lightvert, a UK-based start-up that has technology that creates huge digital billboards that only exist in your vision. The company has come up with a way to use something called persistence of vision to safely print an image directly on the retina of viewers. But only momentarily.

Think of it this way. When you see something bright at night, and then look away, that bright image is still there in your eyes, for a heartbeat or two. So what if that was a logo?

It uses narrow reflector strips mounted on the sides or corners of buildings, and a thin, very high-powered laser beam to make it happen.

Have a listen, as this guy does a way better job of explaining the hows and the whys of Lightvert. I reached Siden in London.

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