North Face Hangs Atmospheric Video Walls In Palo Alto Flagship Store

December 2, 2016 by Dave Haynes


Via Retail Design Blog

Here’s some shots, but not much digital signage detail, about a North Face flagship store that opened earlier this year in the very high rent district of Palo Alto, California, at the shopping center in the shadows of Stanford University.

The images come from Retail Design Blog, and it details a store design put together by a firm called Green Room. I note this because of the nicely different twist on the use of an atmospheric video wall – hanging over the center portion of the store (and it looks like there is a second one deeper into the place).


The images also suggest another, likely high-brightness LCD wall inside the store window.

I also like how the store doesn’t go overboard on digital and has some nicely analog elements and lightbox posters that probably do their jobs better, and at way less cost.



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