These seem really clever – old but iconic London phone boxes replaced by interactive stations that are bankrolled by digital OOH ad posters one one of two sides.
The stations are being put in by Clear Channel UK, and manufactured by Amscreen, which has come a very long way from the days of putting up butt-ugly hybrid LED readout/LCD displays at the cash counters of UK convenience stores. That said, they did sell/install a LOT of those things.
Clear Channel expects to have 100 Adshel Live units installed in London by year’s end, and 500 a year later. The units have WiFi and provide interactive maps to the public.
— Amscreen (@Amscreen) November 17, 2016
— Simon Sugar (@simonsugar) November 17, 2016
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.